PrimeGen
A GEO tool that shows businesses how AI models like ChatGPT see their brand. The underlying technology was acquired in 2026.
ROLE
Concept, build and commercialisation
TYPE
Self-incubated product
STATUS
Technology acquired, 2026
THE PROBLEM
Most businesses optimise for Google rankings while their customers have moved to asking ChatGPT, Gemini and Claude. A site can look great to humans while AI models cannot work out what the business actually does. That gap is invisible until someone measures it.
THE OUTCOME
PrimeGen scanned a business the way language models scan the web, showed whether and why it appeared in AI answers, and produced AI-aligned copy ready to paste into a site or profile. I tested it on local shops, SaaS startups and personal projects, then took it to early access. In 2026 an SEO company acquired the underlying technology.
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